Chef Janice Wong is a real dessert goddess!! She could make a simple dessert turns to be a fine-dining-kind of dessert.
One thing I learned from this event was the importance of Plan B. Yes, emergency plan. Everything can go wrong on the day of event itself so we better make sure we have a Plan B for it.
Contacts are also important. Make sure you are good to everybody so they also will be happy to help when you need them. Be nice to everybody in your team, because a happy team will do a much better work. Journalists, treat them as humans, not merely your 'PR tools'. In my opinion, PR practitioner should be humble but fast in making the right decision.
I also got to know that PR/marketing for healthcare industry is different from any other industry. We can't be too aggressive in healthcare because it doesn't serve the purpose of healthcare - to help people in need. We would rather do it by getting them aware about cancer, encourage them to get screened, and help them to get the best possible treatment.
A day after the Cooking Masterclass, 2 Oct 2010, we also have another event in partnership with The Pink Paddlers as part of October 2010 breast cancer awareness. We screened the video of Pink Paddlers at the giant screen, ION orchard.
It’s the FIRST EVER DOCUMENTARY TO SHOW OUTDOORS AT ION!
You can see the Pink Paddlers 2010 trailer here.So I've finished my internship. I am glad that I have learned a lot. I am so grateful that Jade, my mentor, still update me things I've been involved even after I came back to the operation department of PCC. I guess I am special now! I not only face patients everyday but also get to know the 'back stage' part of this organization.
I am happy to be in Parkway Cancer Centre whether I am in operation or marketing side. Do you know what they say about good karma? I am accumulating good karma by dedicating myself to my patients! :D
I am lucky to be here, in PCC. It feels great when you know you have done something good for other people :)
Life is short, do something good and be happy!
Cheers
Lena
6 comments:
Hey Lena, when creating the back up plan to deal with things that go wrong - was it done on the day as things came up, or did you have some general idea for what could happen and how to deal with it?
Hi Lena,
I know what you mean when you say it is vital a backup plan is ready for any crisis. I have dealt with similar situations at the Water Corporation and having that plan to fall back on makes everything so much easier!
Hi Tonya, we have prepared the Plan B since the idea of this event was first generated. Actually not only Plan B, but also Plan C ;D
I agree with you Emily, it is much easier with Plan B. But we have done everything according to Plan A, then suddenly we must change everything to Plan B! I got that adrenalin-rush feeling on the day!
Hi Lena!
You know, we worked with a client on breast cancer awareness too! But what was screened was Love Cuts. How coincidental!
If you could choose, would you go back and do pr?
Also, what did you like about the type of public relations work you were doing? Compared to say.. an agency.
Hi Alicia!
I will definitely come back to PR one day, but I would like to try agency :D
Regarding what I like from doing corporate PR in healthcare industry, compared to agency, I like the fact that I only have one client! I can focus more on the strategies. I can go deeper for details.
Another good thing is that our client, the doctors, are excellent speakers! We leave the speeches on medical topic 100% with them as we can't advise on it. We will give them a topic or agenda only, not a speech for them to read.
Hi Lena,
it's always good to have Plan B, C and D for the things you could actually prepare for (if stock ran out or the weather changed etc) but the ability to think on your feet is indispensable. For example, I was proud of the Relay team when it came to the Candlelight Ceremony.. the choir that arrived was set up in such a way that the floodlights we had went straight over their heads and they couldn't see their sheets.. the team literally picked up the floodlights and rotated them until the choir could see. My mentor said that it would have been crisis time for any other committee. Another example.. the handsfree mic we were given didn't fit the actual stand.. so the boys used duck tape to strap the two together - good as new!
After working with the Cancer Council, I completely agree that our stakeholders need to be treated with a greater degree of sensitivity and the messages themselves need to be delivered tactfully.
I'll be in Singapore in December.. will have to have a look at ION and envision your video on screen!
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