Trevor Fana Monkgatusi
The Head Quarters Department are mainly responsibly for lots of media informing. So far our main duty here was to file any media related issues and send them to the Head Quarters as far the media related issues are concerned. I have to say not all the information we gave them ended up on the media. So our boss told us to keep on monitoring the media as much as possible and file all the information we see.
Is not a massive job but is tricky one. You have to try and look at all Botswana papers, listern to radio stations, television channels and many other medias. What made it even trick was the fact that we did not know which exactly which media did the head of Public Relations posted or placed at. Some customers will complain asking as to why did we not inform them on the media so we had to show files as proof that the information was published.
The availability of internet enabled my online media monitoring look better. There was a cable television which we will sometimes watch and find our placements on it.
2 comments:
hello Trevor
i am glad that you were able to utilise and apply media monitoring techniques on your internship program,even though media monitoring can be bit tricky as you said i also had the same experience.
it is important how technology in this new era enables media monitoring to be done and accomplished with ease.The bottom line is you were able to put the interest of your clients and the public as first priority through listening to their complaints.You really enhanced one of public relations role during your internship.keep the good work Trevor
Thanks Olerato. Am hoping i will take what i have learned from my attachment into the industry in few weeks to come.
Before i engaged with the task of media monitoring i was a bit nervous since i thought Botswana was still low in terms media technology. I thought i was going to have a hard time monitoring media but once got going, everything was running smooth and my job became easy. As you said, the ultimate reason behind media monitoring was to put the interest of your clients and the public as first priority and with the help of media in PR, it all went as planned.
The media can be tricky but if one is patient enough, the job will be done at the end of the day.
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