PUBLIC RELATIONS IN THE
WORKING INDUSTRY
GORATA TSAONE RAMOGALE
Hi guys, I am back again, this time around I
am sharing my experience of PR in the working industry because classroom
environment is way totally different from the work industry.
When thinking of public relations many
things may come to mind, like: Sweaty palms as you pick up the phone to try and
convince a reporter how great your business is; getting writers block while trying
to write a press release about your company; countless hours of faxing your
story to hundreds editors just to find out that your piece did not make it to
print.
However, public relations do not
have to be such a daunting effort. If done right, public relations can also
bring rewarding thoughts to your mind, like: The constant ringing of phones in
your office of people interested in your products or services; gaining
credibility and becoming a leading expert in your industry; or thousands of
people learning about your company in a matter of days without costing you a
dime!
Most small business owners think
that public relations is too time consuming of an effort. This may be true in
cases where small businesses have very limited resources like staff and budget,
but this should not discourage you from doing it. It is just a matter of
prioritizing your goals and leveraging the resources that you do have available
to take advantage of what is an invaluable marketing tactic.
In sum, PR is a wildcard
marketing strategy that can yield tremendous results if implemented correctly.
Companies need to have either an in-house or third party person dedicated to
PR, at least on a part-time basis. This person needs to be the champion of the
company, products or services, in a tireless fashion. Don't forget that your
number one goal is to get in front of your target audience. In your next marketing
plan review or initial development of one, make sure to give PR serious
attention and the resources necessary to implement a long-term PR strategy.
GORATA
TSAONE RAMOGALE
LUCT
2 comments:
Public Relations Society of America updated its formal definition of public relations to "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." I agree with you when you say "PR is a wildcard marketing strategy that can yield tremendous results if implemented correctly" and PRSA, because public relations is indeed a process, good results can be achieved if implemented correctly over time.
Public relations exists as a continuum, from low-level awareness building to high-involvement connections. The best public relations campaigns are those that position your brand to move your audiences along that continuum and as a PR department/consultancy your get to enjoy the reward.
Thank you for the post Gorata it has shed a new light for me in understand PR.
Thank you KeseB, you also enlightened me about the PRSA's formal definition of Public Relations, i didn't know that they have updated their definition, thanks once again dear. i have learnt something from your comment
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