After being at Devahasdin for three months my internship has come to
an end and I cant believe how quickly it went by!
Throughout my placement I had the opportunity to work on a range of
tasks for a very diverse range of clients. This provided me with a great
insight in to all the different aspects of PR and also the different needs of
clients. Some of the main tasks I completed included:
·
Compiling media databases
relevant to the client
·
Client clipping and valuing reports
·
Pitching to the local community
newspaper
·
Liaising with various clients
·
Overseeing a client promotion
·
Event preparation – nametags,
invite lists etc.
·
Online event listings
·
Preparing material to be used
for client’s social media
All the tasks I completed both big and small, even the lengthy and
not so exciting ones were beneficial to my own learning. All tasks undertaken
in public relations are important for different reasons and without doing them
you aren’t able to offer the client the best service and achieve great outcomes.
I was always kept busy through my placement ensuring I was making the most of
my experience, which meant there was never a dull or boring moment!
Reflecting on my internship I believe I have grown both personally
and professionally and I am glad we were ‘pushed’ by university to go out and
gain this experience whilst studying. All the ladies in the Devahasdin office were
great mentors each providing me with different learning’s about public
relations, which I am more than grateful for. One that has really stood out for
me is the importance of communication within the office - always ask questions,
know your deadline, get your work reviewed and ensure everyone is on the same
page so there is no confusion or error!
My placement at Devahasdin was truly invaluable and I now have a
much greater understanding of professional public relations and the wider
corporate working environment.
It’s great to know that from my placement I will be taking away new
skills, new friendships, new professional contacts and it will also be a great
addition to my resume.
I hope everyone else really enjoyed and gained a lot from their
placements!
Caitlyn
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