Although Open Day is an event, I have quickly discovered that Asha’s
role is definitely more project management than event management! Open Day is Curtin’s
largest recruitment event and in 2012 over 17 000 prospective students and
their families attended Open Day, which makes it an extremely important event in engagement of Curtin's key target market and their influencers. There is a lot of work involved in perfecting
the event – branding, marketing, communications, event management, public
relations - and so many staff members from different departments within Curtin come
together to work on the project.
My very
first task was to look over what had been done for the ‘Fun Zone’ in previous
years and come up with new and exciting ideas. This involved a lot of research
of what is on offer in Perth in terms of performers and entertainment. Perth
has an extremely small community of entertainers and suppliers so some of our
options were quite limited, which created a problem as we needed our amusements
to be family friendly, weather resistant, different to what other universities
use at their open days and fit in with an overall theme for the Fun Zone. We
initially considered having an amusement park attraction, such as a cup and
saucer ride, but there is only one
supplier in Perth and they are unavailable on Open Day. Considering that this ride
could not be placed under a marquee in case of rain, this idea was totally
abandoned.
I
have also been heavily involved in negotiating with suppliers, which has been
extremely interesting. As soon as an external businesses realises you are from
a university, sometimes all they see are dollar signs because they assume Curtin has endless amounts of money to spend. This can be extremely
frustrating as Open Day does have budget constraints, but some suppliers would
still email-stalk me even if I had told them we were unsure or would not
require their services. There is no such thing as an obligation free quote! Despite
this being a frustrating experience, studying public relations has taught me to
always be professional when communicating with stakeholders, I had to maintain
a professional line of communication with all suppliers as someone at Curtin
may need to use them in the future and I needed to maintain a good reputation
with all suppliers, even those we did not use on the day.
In
my first week as Open Day intern I was introduced to the amazing project
management software – Trello. Trello looks a little like a Pinterest board but
allows you to collaborate with co-workers to see who has completed what, you
can have boards with titles such as ‘Do,’ ‘Doing,’ ‘Done’ and drag specific
tasks to different boards once you are completing or have completed them. My
boss and I are using it to communicate (and remember) all the tasks I have
completed or need to complete. I would
highly recommend it for anyone interested in project or event management!
4 comments:
A great insight into the organisation and planning of a major event - in particular an event most students are very familiar with. Great work, Katie! And big congrats to Asha and the whole Open Day team!
Hi Katie,
I am also working on an event (2013 Chevron City to Surf for Activ) I can closely relate with your title- 'there is no such thing as an obligation free quote'! Like you, I've also been asked several times to research extra entertainment options or the prospect of ordering extra supplies- which often involves calling companies to ask for quotes. Working within a budget means that more often than not we are unable to follow through with many quotes. This certainly has been a challenge! Public Relations has taught me the value of maintaining positive relationships however, so I always aim to be polite, thank the supplier for their time and tell them I will keep them in mind for the future!
Thanks Katharina!
Laura - I know, it is so frustrating when people over quote because they are under the assumption that you don't have to adhere to a budget. I definitely agree about the value of maintaining a positive relationship with any supplier for the future.
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